Creating Clear and Consistent Website Content
Effective content management is critical for ensuring that Force Support websites remain professional, usable, and consistent across all bases. These guidelines provide a clear framework for marketing teams, content managers, and public affairs personnel to create high-quality, engaging content that reflects the Air Force’s mission and values.
Why Content Guidelines Matter
Clear and consistent content helps users quickly find what they need, enhances the credibility of each base’s site, and supports the broader Air Force Services Brand. By following these guidelines, teams ensure all content is compliant, accessible, and aligned with best practices.
Writing Style
All content should be:
- Clear and concise: Use simple, direct language. Avoid jargon or overly complex terms.
- Consistent in tone: Maintain a professional, friendly, and informative tone across all pages.
- Active voice: Use active voice to increase clarity and engagement (e.g., “Register online” instead of “Online registration can be completed”).
- Correct grammar and spelling: Proofread every update to maintain credibility.
SEO Best Practices
To make content easier to find, follow these SEO principles:
- Use keywords thoughtfully: Include relevant keywords naturally in your titles, headers, and body text.
- Header structure: Use clear headings (e.g., h2 for main sections) to improve readability and search indexing.
- Descriptive links: Use meaningful link text like “Learn more about base amenities” instead of “Click here.”
Accessibility
Ensure all users, including those with disabilities, can access your content:
- ALT text: Add descriptive text for all images and graphics.
- Headings: Use proper heading levels to structure content logically.
- Color contrast: Use high-contrast colors for readability.
- Descriptive buttons and labels: Avoid vague text like “Submit” without context.
Content Updates
Keep content accurate and timely:
- Review pages for outdated or incorrect information.
- Follow your base’s approval process before publishing changes.
- Maintain records of content updates for accountability.