A consistent color scheme reinforces brand identity and improves user experience across all websites. Below are the approved brand colors, their usage, and guidelines to ensure visual clarity and accessibility.
Primary Brand Color
- HEX: #002f87
- RGB: 0, 47, 135
- CMYK: 100, 83, 0, 47
- Usage: Logos, headings, icons, backgrounds
Body Text Color
- HEX: #666666
- RGB: 102, 102, 102
- CMYK: 0, 0, 0, 60
- Usage: Body text, general content
Other Colors
- HEX: #FAFAFA
RGB: 250, 250, 250
CMYK: 0, 0, 0, 2
Usage: Section backgrounds for content-heavy pages
- HEX: #EAE6ED
RGB: 234, 230, 237
CMYK: 1, 3, 0, 7
Usage: Optional background color for visual variation
- HEX: #AEB1B5
RGB: 174, 177, 181
CMYK: 4, 2, 0, 29
Usage: Dividers and subtle UI elements (not recommended for backgrounds)
Accessibility: Ensure all text has sufficient contrast against background colors. Avoid using color combinations that reduce legibility or cause visual strain.
Consistency: Always use the exact HEX, RGB, and CMYK values to preserve uniformity across platforms and media.